The future is caring: Crafting campaigns with purpose

Описание к видео The future is caring: Crafting campaigns with purpose

In a world where consumers are increasingly driven by values and purpose, how can brands create campaigns that genuinely care? This panel discussion will delve into the essence of purpose-driven marketing, exploring how companies can craft campaigns that not only resonate with their audiences but also contribute positively to society.

Speakers:
Mathieu Desbrandes, Marketing Manager, Reckitt (Nurofen)
Ruth Boulter; Creative Director, Mc Cann ​
Paula Bloodworth; Global Chief Strategy Officer, Silly Face​
Joel Midgely, Head of Marketing, The Guardian

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