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Vinyls Are BACK‼️

(via Music Business Worldwide) - https://www.musicbusinessworldwide.com/50-...

“So what, exactly, is going on here?

This isn’t the first time market researchers have noticed a distinct disconnect between vinyl purchases and turntable ownership.

In a 2016 survey, ICM found that 41% of vinyl buyers own a turntable but don’t use it, while another 7% said they don’t own a turntable at all.

So vinyl records are… decorations? A new version of a wall poster?

Yes, but it’s more than that. For many vinyl buyers, it’s as much about seeing and touching the music they like, as much as it is about listening.

In 2016, in response to the ICM poll, the BBC went to a UK record store and found a customer who bought vinyl but didn’t own a record player.

“I just collect them and put them on my wall, I think it looks great,” student Jordan Katende told the Beeb.

He added: “I literally do it based on how it looks, or if I feel like I have a connection with the artist… If I think it’ll look good on my wall, so be it.””

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