Email delivery rate vs deliverability: 88% of senders don’t know the difference

Fact: The email delivery rate does not tell you how many emails made it to the inbox.

High delivery rates don’t necessarily mean your campaigns and messages are reaching subscribers' inboxes. Many senders mistake the email delivery rate metric for true inbox placement, but these two measurements are very different.

Here’s the shocking truth... 88% of senders in a Sinch Mailgun survey could not correctly define what the delivery rate actually measures.

In this video, Sinch Mailgun deliverability expert Renate Burns breaks down the crucial distinction between the delivery rate and deliverability in general, explaining why a high delivery rate doesn’t mean your emails are being seen by recipients. What you may not realize is that any email that’s filtered into the spam folder also counts towards the delivery rate.

Watch Renate clears things up for us. You’ll learn why simply looking at your delivery rate isn't enough to gauge email deliverability success. Find out why the delivery rate only tells part of the story. You need to look deeper at various engagement signals and conduct inbox placement tests to understand your true deliverability performance.

Get more survey results to help you reach the inbox in an ungated, interactive report:

https://www.mailgun.com/resources/res...

Read more about the email delivery rate metric and how to improve it:
https://www.mailgun.com/blog/delivera...