Скачать или смотреть EP 41. The Power of Social Media for DJs | Brendan from advantage DJs joins me on the pod

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Summary

In this conversation, Brendan from Advantage DJs shares his journey from drummer to successful wedding DJ. He discusses the importance of social media in building his brand, the transition from working with a team to going solo, and the significance of showmanship in DJing. Brendan also reflects on his early musical influences, the evolution of his performance style, and the impact of viral content on his business. The discussion highlights the balance between professionalism and creativity in the DJ industry. In this engaging conversation, Brendan and 2FOUR7 delve into the intricacies of social media's impact on the DJ industry, focusing on the importance of shareable content, the role of algorithms in visibility, and the nuances of emceeing at weddings. They discuss the significance of humour, the challenges posed by noise limiters, and the value of maintaining a holistic online presence across platforms like Instagram and TikTok. The dialogue also touches on the importance of verifying social media accounts and offers practical advice for aspiring DJs and emcees.

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Takeaways

Brendan transitioned from a team-based DJ model to a solo career.
Social media has been crucial for building his brand and attracting clients.
His early musical background as a drummer influenced his DJing style.
Learning from experienced DJs helped him develop his skills.
Showmanship and audience engagement are key to successful DJing.
The right equipment is essential, but it's not the sole factor in success.
Creating viral content can significantly boost a DJ's visibility.
Brendan emphasises the importance of editing and tight content for social media.
He acknowledges the challenges of being an introverted performer.
The conversation highlights the evolving nature of the DJ industry and the importance of adaptability. The first video was shareable and snappy, leading to its success.
Creating shareable content is crucial for social media growth.
The algorithm favours content that reaches new audiences.
Noise limiters can impact DJ work and client education.
Engagement and controversy can boost algorithm performance.
Most bookings come from social media, especially Instagram.
Understanding lead sources helps in optimising bookings.
A holistic online presence is essential for visibility.
Verification on social media can provide security and support.
Emceeing can enhance a DJ's service offering and income.



Sound bites

"I was getting bullied man."
"I was a fucking genius."
"It's a holistic thing."


Chapters

00:00 Rebranding and Business Evolution
04:29 The Art of DJing: From Drummer to DJ
07:32 Learning the Craft: Mentorship and Growth
10:26 The Importance of Performance and Engagement
13:25 Navigating the Wedding DJ Stigma
16:29 The Role of Social Media in DJing
19:37 Self-Improvement Through Recording
22:29 Transitioning Between DJ Software
25:32 Future of DJing: AI and Beyond
27:04 The Evolution of DJ Equipment
33:29 The Power of Social Media in DJing
42:39 Understanding Audience Engagement and Content Strategy
50:06 The Role of Google and Social Media in Bookings
54:45 The Importance of Online Presence
56:37 Navigating Social Media Strategies
59:41 Managing Google Reviews and Online Reputation
01:02:06 The Value of Instagram Verification
01:03:58 Reflecting on Personal Growth and Improvement
01:06:08 The Evolution of Social Media
01:06:24 Emceeing: Overcoming Introversion
01:09:24 Enhancing Skills Through Self-Evaluation
01:12:55 The Role of Humour in Emceeing
01:15:28 Comparing Wedding Timelines: Australia vs. UK
01:23:00 MDM_END_SEQ_AE002.mp4

MY LINKS
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HOST BIO
With over 20 years of experience in the entertainment industry, DJ 2FOUR7 brings a wealth of expertise to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.