Wharton Prof. Jonah Berger - "Contagious: Why Things Catch On"

Описание к видео Wharton Prof. Jonah Berger - "Contagious: Why Things Catch On"

What makes ideas viral and products spread contagiously? In this engaging talk, based on his book "Contagious: Why Things Catch On," Wharton Prof. Jonah Berger discusses social epidemics, or how products, ideas, and behaviors catch on and become popular.

#wharton #viralmarketing #wordofmouth

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