Go-To-Market Live Episode 21 | Marketing Budget Myths & Data Insights

In this week’s event, Chris discusses the recently released 2024 Gartner CMO Survey and its implications for marketing budgets, strategies, and benchmarks within the B2B space. Chris provides his critical perspective on the validity and applicability of this benchmark data for different company sizes and industries. He stresses the importance of interpreting these surveys carefully, especially when they are primarily derived from large enterprise companies, and not necessarily applicable to smaller or early-stage firms.
Throughout the discussion, Chris emphasizes the necessity of marketing leaders understanding and communicating effectively with their finance teams. He highlights how CFO’s skepticism towards marketing reports impacts budget approvals and how CMOs can bridge this trust gap. Furthermore, Chris reflects on the changing dynamics of marketing budgets in the current economic climate, advising companies to focus on efficient, profitable growth instead of getting caught in the "do more with less" mentality.


Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs CEO Chris Walker is here to share his years of experience and knowledge.

Join us every Tuesday live to get your B2B marketing questions answered:   / chriswalker171  

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