Скачать или смотреть It's time for Adstalgia Friday's where we appreciate the ad campaigns that did more t...

It's time for Adstalgia Friday's where we appreciate the ad campaigns that did more than annoy us. Today: California Raisins "I Heard It Through the Grapevine"

Claymation raisins in sunglasses singing Marvin Gaye made dried fruit cool. Let that sink in. The California Raisins became a pop culture phenomenon - toys, lunchboxes, albums - all from an ad campaign selling something as unsexy as raisins. They took a boring, healthy product and gave it personality, swagger, and a killer soundtrack. Kids who would never voluntarily eat raisins were suddenly begging for them.

For small businesses: You're not stuck with a boring product or service - you're stuck with boring marketing. No matter what you sell, you can make it interesting by giving it personality. The California Raisins proved that with the right creative approach, you can make literally anything cool. Stop apologizing for what you sell and start finding the fun in it.

When was the first time you saw this ad? (Right now is not a wrong answer)