Скачать или смотреть class 11 Marketing CBSE Chapter 3 Segmentation, targeting and positioning

Failure of Target Market:
If targeted segment does not meet the needs of the marketer then one must raise the following
questions:[11]
The first question is that in the last few years have our targets changed? Are we looking at the same targets we always went after? Second question is that how do we describe – in detail –
the market target for each of our core businesses or brands? Third question is have we segmented in each market where we operate to identify and describe the most profitable market targets to pursue? Fourth question is that what was the rationale for selecting these targets? What process did we made use to find them? Fifth question is that can we prove our targets are profitable? Can we show that they have made money for us in the past, or will make money in the future? Sixth question is that would another target or targets be more profitable? Seventh question is that do all functional areas of the marketing organisation have
information about the target relevant to their activities?