Icons Behind Brands presents the 3rd episode of Back to Basics, an exhilarating video talk-show series, celebrating the tales of accomplishment, marketing challenges, and learnings of sensational CMOs of acclaimed global brands.
The series focuses on the industry’s perseverance during the pandemic by pivoting from complex ideas to basic ones like authentic communication, implementing no hard-sell policy, and showing empathy towards the consumers.
12 stupendous interviews of 12 distinct CMOs with 12 brand stories of exclusive future marketing strategies. This series is bound to be a thrill, delight, and a metamorphic experience for any aspiring marketeer, entrepreneur, or start-up owner.
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Icons Behind Brands is an electronic magazine, which features pioneers, icons, and eminent individuals who have achieved enormous success in their domains and established themselves or their organization as a great brand. They are the valiant spirits of the industry with the expertise of numerous years in Branding, Marketing & Presenting.
Ritesh Ghosal is an expert in creating new brands / re-invigorating existing brands in adverse circumstances with over 25 years of experience in building businesses and brands around exceptional customer insight. He is astute, enthusiastic, innovative, result-driven, and consumer-centric,
Ritesh has a record of launching companies like Tata Docomo and Minute Maid, reinventing legacy brands like Photon, Thums up, and Mazza, and adapting global brands like Coca-Cola, Fanta, and Sprite to Indian realities.
An alumnus of the Indian Institute of Management, Bangalore, Ritesh has worked with mammoth companies like Raymond Limited, Bharti Retail, Tata Teleservices Limited, and Coca-Cola India before his alliance with Infiniti Retail Limited, Croma- a Tata Enterprise in 2015.
In an extensive interview with the Editor-in-Chief of Icons Behind Brands, Devleena Neogi, Infiniti Retail Limited, Croma- A Tata Enterprise Chief of Marketing and Business Development Ritesh Ghosal reveals the marketing strategies adopted by the retail industry to combat the prevailing pandemic.
Meet the stunning Devleena Neogi, a brand, and marketing strategist specializing in curating marketing campaigns for large companies.
Devleena has acquired 12 years of work experience and 12+ years of entrepreneurial journey.
She is the Editor-in-Chief of Icons Behind Brands and also the co-founder of an Advertisement Start-up named Ginger Media Group.
Devleena has worked for brands like Book My Show, Brigade Group, Rohan Builders, Uber, OYO, Hotstar, and mega-blockbuster movie Baahubali 2 in their marketing strategies.
Devleena is actively connected in Start-up Ecosystem like Head start - Women Entrepreneur’s (WE) initiative, SLP - Global Start-up Leadership Program, IIM-B - NSRCEL GS10K Program, and also part of ISB Mohali - GS Ambassador program.
Her experience working with clients from various domains has given her a distinguished ability to recognize deep marketing pain points, prognosticate difficulties, derive insights, design marketing mixes, and devise strategies for brands.
Get ready to embark on this enthralling journey of profoundly exhilarating real-life anecdotes of prominent entrepreneurs who have contributed significantly to society during the time of uncertainty with Back to Basics, a venture of Icons Behind Brands with our host, Devleena Neogi.
In the upcoming episode, we will witness yet another stalwart of the Industry, Saurabh Bajaj, Head of Marketing (Dairy business), Britannia Industries Limited. Keep watching Back To Basics, a video talk-show series, an initiative of Icons Behind Brands.
Get an insight into their thoughts!
Stay tuned for our new video talk-show series “Marketing Today and Tomorrow” & “Simplifying Martech”.
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