Скачать или смотреть Consumer Behavior and Culture Consequences - Essay Example

📝 Essay description: The authors delved into the importance of increasing market research on the perceptions of service quality delivery in cross-national environments.

🔗 Essay text: https://business-essay.com/consumer-b...

ℹ️ Subjects: Marketing
ℹ️ Words: 878
ℹ️ Pages: 3
ℹ️ Language: 🇺🇸 English

📚 Reference list:
De Mooij, M. (2019). Consumer behavior and culture: Consequences for global marketing and advertising. SAGE Publications Limited.
Dewi, Y. C., Yasa, P. N. S., & Indiani, N. L. P. (2018). Influence of Service quality and marketing mix on customer satisfaction and loyalty of Padma Resort Legian. Jurnal Ekonomi & Bisnis JAGADITHA, 5(2), 119-127.
Hans, V. B. (2019). Global business and cross-cultural diversity: globalization and business changes and values. NOLEGEIN-Journal of Global Marketing, 18-31.
Leonidou, L. C., Katsikeas, C. S., Samiee, S., & Aykol, B. (2018). Advances in global marketing. Springer.
Zhu, Y., Freeman, S., & Cavusgil, S. T. (2018). Service quality delivery in a cross-national context. International Business Review, 27(5), 1022–1032.