Скачать или смотреть everyone’s reacted to “AI slop” as 2025’s word of the year

but more interesting is what comes after the slop?

this isn’t just about bad content. it’s about major trust fatigue.

for the last few years, platforms trained us to consume faster.
then AI trained brands to produce faster.
and now audiences are the ones hitting the wall.

what’s changed recently is consumer awareness.

people don’t just feel overwhelmed anymore. they can name why.
they know when something is synthetic.
they know when a post exists just to game the algorithm.


and they’re disengaging from anything that feels cheap, loud, rushed.

that’s why “more content” is becoming the worst possible strategy.

attention has become ultra selective.

the brands cutting through right now are doing a few counterintuitive things:
fewer posts, more intention
clearer points of view instead of neutral mass appeal
showcasing real people + lived experience
moments that feel very human

this is also why community is having a major comeback as a trust layer.
people want to feel like they’re choosing to be somewhere, not being fed something.

if you’re planning campaigns for 2026, the question you should be asking is “what would make someone slow down?”