2024 Fitness Industry Predictions with Robb Mcgeary

Summary




In this conversation, Rob and the Ghost of mentor future discuss the state of the fitness industry in January and the challenges coaches face during this time. They highlight the misconception that January is a great month for sales and emphasize the importance of understanding the mindset of potential clients. They also discuss the quality of fitness education and coaching, noting that while education is improving, the overall quality of coaching may be declining. The conversation concludes with a discussion on the rise of good coaches and the decline of online coaches, as well as the importance of therapy and the misconceptions about coaching. In this part of the conversation, the hosts discuss various themes in the fitness industry. They highlight the arrogance in the industry and the tendency to judge others without understanding their circumstances. They also talk about the rise of pointless labels and trends, such as forest bathing and zone 2 training. The conversation then shifts to the emergence of the 18-year-old longevity coach and the increasing interest in biohacking. Finally, they discuss the trend of the hybrid athlete and the ongoing debate about the effectiveness of supplements. In this conversation, the hosts discuss various themes and trends in the fitness industry. They explore the impact of pesticides and nutrient deficiency on health, the misuse of supplementation, the resurgence of HIIT training, the labeling of health advice as conspiracies, the importance of understanding and applying research, the shift towards group coaching, the potential return to one-to-one personal training, and the impact of AI on the industry. They also highlight the rise of lazy personal trainers and the need for individualized and evidence-informed approaches to training and coaching.






Chapters




00:00
Introduction and Busy Start to the Year


01:00
The Disappointment of January for Coaches


03:26
The Majority of People Are Not Ready to Buy


06:26
The Importance of Helping Others


07:39
The Shift in the Fitness Education Industry


10:45
The Rise of Good Coaches and the Decline of Online Coaches


11:31
The Quality of Coaching vs. the Quality of Education


19:51
The Rise of Good Coaches and the Decline of Online Coaches (Continued)


21:46
The Importance of Therapy and the Misconceptions About Coaching


25:13
The Importance of Therapy and the Misconceptions About Coaching (Continued)


26:06
The Need for Experience and Real-Life Lessons


27:18
The Importance of Understanding Different Professions


28:34
Arrogance in the Fitness Industry


32:46
Pointless Labels and Trends


36:17
Zone 2 Training and Biohacking


38:23
The Rise of the 18-Year-Old Longevity Coach


41:05
The Rise of the Hybrid Athlete


46:43
The Supplement Debate


50:03
Impact of Pesticides and Nutrient Deficiency


51:13
Supplementation and Misuse


52:34
Resurgence of HIIT Training


54:07
Labeling Health Advice as Conspiracies


56:13
Understanding and Applying Research


59:06
Shift towards Group Coaching


01:02:27
Return to One-to-One Personal Training


01:09:14
AI's Impact on the Fitness Industry


01:13:03
The Rise of Lazy Personal Trainers


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