BATNA – 5 Tips To Become A Better Negotiator

Negotiation Course: https://procurementtactics.com/course...

What is BATNA?
It’s an abbreviation for “Best Alternative to a Negotiated Agreement”. It’s your backup plan if your negotiation doesn’t lead to a deal. By determining a BATNA you’ll have more confidence because you have a backup plan if the negotiation doesn’t work out. Because of this, you won’t feel forced to make a bad deal.

Being forced into a bad deal will usually give you no choice but to leave the negotiation table. We clearly don’t want that to happen.

Going into any negotiation, it’s important to have a clear understanding of your BATNA. If you’re negotiating with a supplier, be sure about the pricing of alternative suppliers. If you’re negotiating over salary, your alternative might be a different job offer.

The BATNA is your point of departure. Anything you can ‘win’ in your negotiation makes your BATNA less attractive.

Full article on BATNA: https://procurementtactics.com/batna/