Скачать или смотреть Omnichannel Retail Strategy: how BOPIS and BOSS can help your business

Omnichannel shopping experiences have long become the standard for customers of giants like Walmart, Target, and Amazon.

Strategies such as BOPIS (Buy Online, Pick up in Store) & BOSS (Buy Online, Ship to Store) allow shoppers to order goods online and pick them up at their local stores, bridging the gap between e-commerce and in-store shopping experiences.

In this video, we explain the difference between BOPIS and BOSS and how retailers can enable these approaches by integrating cutting-edge barcode scanning functionalities into their mobile apps or website.

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