Скачать или смотреть Prize Promotions - 5: Picking a Winner

There are advertising rules to ensure that prize draws, competition and giveaways are conducted fairly. In this video we offer some top tips to small and medium businesses to ensure their run their prize promotions on fairly on social media and elsewhere.

www.asa.org.uk

Disclaimer: In April 2025 CAP and BCAP introduced amendments to the rules to reflect new UK consumer law – the Unfair Commercial Practices (UCP) provisions in the Digital Markets, Competition and Consumers Act 2024. The UCP provisions update and replace the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs). However, the key principles remain largely the same, with some slight changes to wording and definitions and the addition of new prohibited commercial practices. The changes are subtle and, in most cases, do not result in the ASA taking a significantly different approach than it did previously, although certain positions have been strengthened. These videos reflect the ASA approach pre-UCPs and there are some areas where formal ASA precedent still needs to be established, but the content remains broadly relevant.

Handy links:

You can find out more about the advertising rules on awarding prizes here:

Prize winners: https://www.asa.org.uk/advice-online/...

Competitions: https://www.asa.org.uk/advice-online/...

Independent judges: https://www.asa.org.uk/advice-online/...

Still want more help? Contact our Copy Advice team using the online form below: https://www.asa.org.uk/advice-and-res...