Скачать или смотреть Jim Rohn - Network Marketing Philosophy

Imagine that you are in the business of mowing lawns and that you could make $40 for every lawn that is mowed. If you were to average 5 lawns per day, you would earn a gross income of $200 a day before expenses. This is an example of a linear income where you use 100% of your own efforts to create an income. This is what the majority of people do their entire lives.
Now imagine that you owned a lawn mowing referral business where instead of mowing the lawns yourself, you spend your time finding lawns that need to be mowed and employ contractors to do the physical work. Let's say you have got to the point where your business now employs 20 contractors that each mows 5 lawns per day. You pay each contractor $30 per lawn, but you charge $40, such that you make a profit of $10 per lawn. 20 contractors mowing 5 laws each means that you are now mowing a total of 100 lawns a day, which is a lot more then what you could have done by yourself. Even though now you are only earning $10 a lawn in profit yourself, when you add it up your miles in front. Using the power of leverage you are now earning $1000 a day (ie $10 per lawn x 100 lawns per day = $1000 per day).

So basically you could spend your days getting dirty and sweating as you work hard (not that there is anything wrong with this) and get paid $200 a day, in which you then need to deduct expenses such as running costs and maintenance OR you could earn $1000 per day, just finding yards that need to be mowed. As a smart businessperson which is the smarter option?

Don't get us wrong, to get to the stage where you can start to leverage off others you may have to do the physical work first. That is, it might take you a year of mowing lawns yourself before you have an adequate customer base before you can start to employ contractors to do the work for you. But a smart business person is willing to make short-term sacrifices to make long term gains.

Unfortunately in most traditional businesses, like the example above, the only ones who benefit from the work of others are the business owners, even though it is loyal hard-working employees that do most of the work.

Does this mean you should quit your job tomorrow and start your own business? Well if you have a solid referral base, a good understanding of cash flow, management skills and the capital to get you started, you might consider it. Unfortunately the majority of people are not in this position. The good news is that today there is a business opportunity that allows you to use the power of leverage without having to quit your current job, or require a substantial up-front investment. This is the power of network marketing.

Not only does network marketing allow you to benefit from the work efforts of others but it also earns you a residual income, the kind of income that when you walk away, it continues to pay you. Because network marketing uses both the power of leverage and a residual based income it is now being recognized and endorsed by many business leaders in the world today.