JOSH CRUZE - I WON'T GIVE UP

DIRECTED BY - RAY FONSECA
CAMERA - SLEEPY TREES
EDITOR - ANDREW GAUL
DP - JOHN WOODSIDE
GUITAR - DAN SISTOS

Josh Cruze is an American War Hero. A Vietnam veteran and Purple Heart recipient. Actor, Songwriter, Musician and an inspiration to many.
Years back Josh was diagnosed with terminal Cancer, given only months to live. His diagnosis inspired him to write a song dedicated to his family and friends, declaring his will to fight the disease and never give up. He's done just that and more, continuing to perform his music, grace the screen with his wonderful work in TV and Film, and living his life to inspire all those who know and love him.
When his video director, Ray Fonseca, heard the song he was immediately taken back in time to growing up in the 80's and the nostalgia of rock videos of that era. The lightbulb went off in his head. This song belongs in that iconic era and for the video we would take Josh back in time, surrounding him with iconic 80's stars and shoot the video to look and feel as though it was made in that time period.

Special thanks to all cast and crew who went above and beyond to bring this to life.

Josh we love you always and forever El Presidente!