Скачать или смотреть Wines & Spirits of India: Global Potential | Panel Discussion |

India’s indigenous spirits industry stands at a crossroads of tradition, commerce, and regulation. With a billion-dollar export potential by 2030, it faces hurdles of fragmented state policies, cultural taboos, and outdated restrictions. The journey of Fenny as the first Indian spirit to secure GI certification highlights both progress and complexity. From Cherrapunji Gin navigating steel bottle bans to regulatory mazes across 22 states, entrepreneurs grapple with challenges that stifle innovation. Ancient brewing traditions referenced in the Arthashastra show how India’s heritage can be harnessed for global recognition, soft diplomacy, and cultural commerce. At stake is not only market growth but also the preservation of traditional brewing methods, community ownership of heritage products, and India’s positioning in the international craft spirits landscape.

Key Points:
Ancient Indian alcohol traditions from Arthashastra to modern GI certification.
Regulatory challenges across 22 different state laws for alcohol startups.
Export potential and international recognition of Indian craft spirits.
Cultural taboos vs commercial opportunities in traditional beverages.

About the Speaker:
Mendi – Popular Content Creator on Youtube and moderator of the discussion. Known for his engaging presence and ability to connect diverse voices, he bridges traditional narratives with contemporary digital conversations.

Sanjit Padhi – Recently appointed CEO of the International Spirits & Wines Association of India (ISWAI), succeeding Nita Kapoor. An industry veteran with extensive leadership experience, he is expected to drive policy reforms, advocacy, and growth strategies for India’s spirits and wines sector.

Mayukh Hazarika – Founder & CEO of Raincheck Earth Co., the company behind Cherrapunji Craft Gin. An entrepreneur blending sustainability with innovation, he is known for creating premium craft spirits inspired by Meghalaya’s unique terroir.

Hansel Vaz – Founder of Cazulo Premium Feni and Fazenda Cazulo, Goa’s pioneering Feni distillery experience. Through Vaz Enterprises, he champions the revival, global recognition, and cultural pride of Feni, earning respect as the leading voice and “guru” of the Feni industry.

Topics Covered:
00:00 Introduction
01:12 Alcohol in Ancient India: From Arthashastra to Modern Taboos
05:12 Fenny: India’s First GI-Certified Spirit and Global Soft Power
14:22 Cherrapunji Gin: Innovation, Identity & India’s Regulatory Hurdles
20:04 India’s Liquor Laws & E-Commerce Roadblocks
27:15 Mahua & Other Spirits: GI Potential & Community Rights
31:00 Global Markets, Community Rights & Preserving India’s Original Spirits

#IndianSpirits #FennyGI #craftspirits #IndigenousAlcohol #AlcoholExport #TraditionalBrewing #arthashastra #SpiritStartup #culturaldiplomacy #madeinindia #alcoholpolicy #sangamtalks_hindi

Join this channel to get access to perks:
   / @sangamtalks  

Join our YouTube channel to get updated on new video releases:
SangamTalks :    / @sangamtalks  
SangamTalks Hindi :    / @sangamtalkshindi  
SangamTalks Business :    / @sangambusiness  
SangamTalks Punjabi :    / @sangamtalkspunjabi  
SangamTalks Tamil :    / @sangamtalkstamiz  
SangamTalks Malayalam :    / @sangamtalksmalayalam  
SangamTalks Bangla :    / @sangamtalksbangla  
SangamTalks Marathi :    / @sangamtalksmarathi  
SangamTalks Kannada :    / @sangamtalkskannada  
SangamTalks Bhojpuri :    / @sangamtalksbhojpuri  
SangamTalks Clips :    / @sangamtalksclips  
SangamTalks Shorts :    / @sangamtalksshorts  

For updates you may follow us on:
Facebook :   / sangamtalks  
Instagram :   / sangamtalks  
Telegram : https://t.me/sangamtalks
Twitter :   / sangamtalks  
Whatsapp : https://whatsapp.com/channel/0029Va95...
Linkedin :   / sangamtalks  

Website : https://www.sangamtalks.org
Donate : https://www.sangamtalks.org/donate