"Personalization Is Now A Strategic Initiative” – What Does This Mean

“AI” and “Personalization” are the buzziest of buzz words. In this session, leaders from BevMo, Sally Beauty, and Big 5 Sporting Goods will discuss tips and tricks that elevate personalization from buzz to a successful strategic initiative, including: - Coordinating across teams and the C Suite - Breaking out of “Analysis Paralysis” - Using new technologies to launch and learn fast, while consolidating tech stacks

Chris Hansen
VP Digital Product, Sally Beauty

Chris Smith
Director of Ecommerce, Big 5 Sports

Moderator
Matt Champion
Frmr CMO, BevMo!

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