Скачать или смотреть The uncomfortable truth about modern software development that most engineers won't admit.

The uncomfortable truth about modern software development that most engineers won't admit.

After 10 years of writing code, I've watched the landscape completely shift.

The SaaS Technical Moat is Disappearing

Every day, AI makes previously complex coding tasks trivial. What took senior engineers weeks now takes junior developers hours. The barrier to entry keeps dropping, and it's only accelerating.

But here's what most people miss: this isn't just about AI replacing jobs—it's about fundamentally changing what creates value.

Where the Real Competition Lives

Look at any successful product launch in the last few years. The winners aren't necessarily the most technically sophisticated—they're the ones who figured out distribution first.

Getting the first 1000 users
Building word-of-mouth momentum
Creating content that actually converts
Understanding customer psychology at scale

These are becoming the core competencies that matter.

The B2B Reality Check

Enterprise software is different—domain expertise and complex integrations still create real moats. But even in B2B, the companies crushing it are the ones who understand procurement psychology, can articulate ROI clearly, and build relationships that stick.

Technical excellence gets you to the table. Sales/Marketing skills close the deal.

Why I'm Changing My Approach

I'm documenting this transition because I think we're at an inflection point. The next generation of successful "technical" people will be hybrids—engineers who understand growth, developers who can build communities, creators who happen to code.

This isn't about abandoning technical skills. It's about expanding what we consider technical skills to include.

Follow along as I test this thesis in real-time.