The Importance of QPS Optimization in Programmatic | Index Explains

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As the scale and complexity of the open internet continues to grow, so does the demand for greater efficiency. To better manage this growth, DSPs set limits on the QPS, or queries per second they receive, which helps manage efficiency, sustainability, and cloud computing costs. But if QPS is not effectively optimized for today’s dynamic programmatic conditions, it can result in missed opportunities for DSPs and marketers. Tyler Taylor, senior director of central operations and exchange growth at Index, shares how QPS optimization can maximize value across the programmatic ecosystem.

Learn more: https://bit.ly/3YjyLmX

Chapters
00:00 Introduction
00:19 Why QPS optimization matters
01:14 What are QPS limits?
02:10 How DSPs set QPS limits
02:52 Importance of dynamic QPS optimization
04:21 Improving efficiency and ROI