Sarah Andelman：The Story of Colette

In 1997, the rise of Colette gave birth to the profession of fashion buyers. In Paris, Colette was a brand new space, where people could find chic items not available elsewhere in Paris.

Its founders, Sarah Andelman and her mother, collected what interested them: style, design, art and food. Colette initiated the concept of a “lifestyle store”. It was not only a center of fashion, but also an open space with new ideas.
Once an art school student, Sarah herself is also a fan of cuisine and fashion. Gifted with endless inspirations, she was in charge of the creativity, procurement and public relations of Colette. The show windows which were renewed once every two weeks predicted future fashion trends perceived by Sarah. She believes in creativity and keeps innovating, exploring and taking one step further all the time. This is why Colette was always fresh and unique.
Fashion Insiders had the opportunity to enter the pioneering fashion paradise, and follow Sarah to see how she discovered ingenuity while mixing trends and cultures. We looked back at the 20-year history of Colette and tried to capture a unique lifestyle.
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