Скачать или смотреть PART 1 : THE PROBLEM - Why Most GTM Teams Can't Build a Predictable Revenue Engine

Many Go-to-Market (GTM) teams struggle to create predictable revenue because they rely on fragmented data and ineffective traditional dashboards. These sources explain that forecast misses and internal friction often stem from a lack of shared definitions and diagnostic insights rather than a lack of talent. Instead of merely describing past events, the text argues that companies must build decision-making dashboards that explain root causes and dictate specific actions. By moving away from isolated spreadsheets and adopting a unified analytics architecture, organizations can eliminate the expensive misalignment that hinders scaling. This framework ensures that every department speaks the same KPI language, transforming data from a static visualization into a strategic engine for growth.

PART 1 : THE PROBLEM - Why Most GTM Teams Can't Build a Predictable Revenue Engine
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