Скачать или смотреть Marketing Analytics Platform (MAP) by Credera

In this episode of 'This is My Offer', Phil Lockhart, Chief Digital Officer at Credera discusses with Seth Hammac, Global Partner Lead, Advertising & Marketing at AWS how Credera’s Marketing Analytics Platform (MAP) on AWS strengthens an organization's ability to compete in the digital landscape.

MAP drives significant business outcomes by centralizing and enriching 1st and 3rd party data for accelerated insights, highly personalized marketing, effective decision-making, and improved campaign performance. By creating capabilities for consumer profiling, data democratization, collaborative analysis, and near real-time reporting, MAP helps marketing organizations go further, faster.

✅ Learn more about Credera and its Marketing Analytics Platform (MAP) at https://go.aws/3Atxp1x and https://go.aws/4epErC9
✅ Learn more about Credera’s Marketing Analytics Platform (MAP) in AWS Marketplace at https://go.aws/40DK1Oa

Chapters:

00:00 - Introduction and Meet the Guests
1:05 - Credera part of Omnicom Group
3:08 - Top Trends and Challenges in the MarTech Industry
3:50 - Using AI to accelerate Businesses
5:52 - Credera’s Marketing Analytics Platform (MAP)
8:29 - MAP’s Impact, Benefits and End Users
10:56 - A Client Story: Challenge, Solution, and Results
15:39 - Credera’s Superpower
16:27 - How to get started with Credera
16:42 - Closing Remarks