Скачать или смотреть Using Social Media to Drive the Political Conversation

Social media is a key tool for candidates and lawmakers to share policy positions, connect with voters, and fundraise. This seminar presented new research on how congressional candidates and officeholders use social media to gain media attention, raise money, respond to crises, and shape the broader political conversation.

Panelists

Maggie Macdonald is a Postdoctoral Fellow at NYU’s Center for Social Media and Politics. Her research focuses on political communication and American politics, specifically elections. Her main area of interest is how political actors, such as politicians and their campaigns, strategically use new technologies like social media to achieve their goals and what the effect (if any) of these behaviors are. She will present a working paper, “The Democratizing and Polarizing Impact of Fundraising on Twitter.”

Shannon McGregor is an Assistant Professor at the Hussman School of Journalism and Media, and a Senior Researcher with the Center for Information, Technology, and Public Life — both at the University of North Carolina, Chapel Hill. Her research addresses the role of social media and their data in political processes, with a focus on political communication, journalism, public opinion, and gender. She will present a working paper, “Presidential authority and the legitimation of far-right news.”

Annelise Russell is a Research Fellow at the Library of Congress, working on a project to detail the history and current trajectory of digital politics in Congress and what that means for congressional capacity, media relations, and political reputation-making. She is also an Assistant Professor in the Martin School for Public Policy at the University of Kentucky doing research on public policy within Congress, with an emphasis on how new media platforms shape policymaking. She will present research from her latest book project, “Tweeting Scared: Congressional Crisis Communication and Constrained Capacity.”

Moderator

Zeve Sanderson is the founding Executive Director of NYU's Center for Social Media and Politics. In his role, he helps lead the Center's strategy, operations, and management. His research interests focus on measuring the diffusion and impacts of harmful online speech, as well as empirically testing the efficacy of interventions. He speaks regularly to academic, media, and government audiences, and his writing has appeared in both popular and scholarly outlets.