Facebook Ads 2023: ABO Or CBO (My Recommendation)

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SUMMARY OF VIDEO

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Hey! If you’re new to the channel, my name is Nick Theriot.

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

In today's video, we'll be diving into the world of Facebook Ads in 2023 and discussing a critical question: ABO or CBO?

I'll share my personal recommendation on which ad campaign structure is the most effective for achieving your advertising goals.

With the ever-changing landscape of Facebook advertising, it's crucial to understand the benefits and drawbacks of both Ad Set Budget Optimization (ABO) and Campaign Budget Optimization (CBO).

Join me as I provide insights, tips, and my recommended approach to help you make informed decisions and maximize the success of your Facebook ad campaigns in 2023.

Let's explore the best strategy together and take your Facebook advertising to new heights!

#facebookads #facebookadvertising #facebookmarketing

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Nick Theriot