"LET'S SELL" 1950s SOCONY-VACUUM OIL COMPANY SALESMAN TRAINING FILM GAS STATION ATTENDANT 99364

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This late 1940s / early 1950s film was produced by Caravel Films, Inc. as part of an effort to create training materials for salesmen within the automobile and oil industry. In black and white, the film opens with a shot of a Mobilgas Socony-Vacuum banner before panning to a pair of men having a conversation (0:08-0:20). The first man in uniform appears to be cheerfully describing the Mobilgas brand product to a businessman at 0:21 and the introductory words "Let's Sell" is shown as the camera zooms in to a confident Mobilgas representative (0:28). Mobilgas was previously known as a part of the Socony-Vacuum Oil Company. The oil company was one of several that had major success starting in the 1940s. The instructional film describes the important factors that affect the retail business fluctuations in buyer and seller markets, especially before and after wartime periods (0:45-1:00). This film highlights the idea that a post-war economy had drastically changed over the decades, and the narrator emphasizes actively selling to consumers, rather than passively expecting business to thrive without any effort from salesmen in the process. Many examples of sales interactions are shown throughout the film to illustrate missed sales opportunities due to lack of effort, knowledge, or motivation from retail professionals. The film is a "how-to" guide for auto industry professionals and other general retail salesmen for Mobilgas to learn techniques for upselling and predicting customer needs.

Vacuum Oil Company was an American oil company known for its Gargoyle 600-W Steam Cylinder Oil. Vacuum Oil and Standard Oil of New York (Socony) merged in 1931, after the government gave up attempts to prevent it. The newly-combined entity, Socony-Vacuum Corp., was the world's third-largest oil company. In 1955, the company became Socony Mobil Oil Company. In 1966, it was renamed Mobil Oil Corporation, later shortened to Mobil Corporation. It is now a part of ExxonMobil.

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