The necessary evil for implementing new business trends in Iran | Ata Homayoun | TEDxTehran

Dr. Ata Homayoun invites you to navigate the evolving realm of business models amidst a transformed world post-COVID-19. Explore the notion of the 'necessary evil' in embracing innovative trends and platforms reshaping businesses. Uncover the fusion of technology, regulations, and societal shifts that redefine the rules of engagement. Prepare for a riveting discussion on pioneering trends and the direction platforms should take, empowering Iranian businesses to harness these monumental shifts for their advantage. Dr. Ata Homayoun, a graduate of the University of Lyon, France, with management expertise, is a dedicated researcher and university lecturer specializing in business models. With a rich background in management consulting, he brings invaluable insights and experience to businesses seeking sustainable growth and innovation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx