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China vs local 3PL: which fulfillment strategy actually makes you more money

Choosing a fulfillment method is one of the most important decisions in e-commerce — and the wrong choice can destroy your margins before you even scale. Here’s the simple breakdown of China fulfillment vs local 3PLs, and when each one actually makes sense.

China fulfillment (best for lightweight products)
• Fast brand launch — only 2 days from manufacturer to 3PL
• Cheaper overall because you ship once (China → customer)
• Ability to ship worldwide immediately
But… delivery is slower, usually 4–7 days.

If you want to launch fast, test quickly, and reach global buyers, China is almost always the smarter starting point.

Local 3PL (best for heavier products)
• Faster delivery once stock arrives
• Better experience for higher-ticket or bulkier items
But… the launch is slow. You wait 30–40 days for inventory, and you pay double shipping (China → 3PL → customer).

That’s why local 3PLs are great once you’re scaling, not when you’re testing. Heavy items especially need local storage — otherwise shipping kills your margins.

The rule is simple:
Lightweight = China.
Heavy or premium = local.
Testing = China.
Scaling = local.

Choose the wrong one and your margins crumble. Choose correctly and your fulfillment supports growth instead of slowing it down.

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