Скачать или смотреть What Made NewJeans Viral? K-pop’s Gen Z Fashion Icons

👖 Low-rise jeans, flip phones, and music videos that feel like Tumblr posts—NewJeans isn’t just a K-pop group. They’re the aesthetic.


In this episode of What Made It Viral, we dive into how NewJeans flipped the script with retro-futurist visuals, instant earworm songs, and a brand strategy that speaks Gen Z fluently.


🎬 What you’ll learn:
✔️ Why “Attention” and “Hype Boy” broke the algorithm
✔️ How their fashion became global inspo
✔️ The role of mystery marketing and HYBE’s sub-label
✔️ How NewJeans became trendsetters, not just idols


🎧 Subscribe for more breakdowns of culture-shifting icons and viral brand moments.


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