Скачать или смотреть Personalization Strategy for Healthcare

Consumers increasingly value their experience with a brand as much as the products and services themselves. And with brand loyalty seeming to have disappeared, it’s more critical than ever to create targeted, personal experiences that boost the results of your marketing efforts.

However, for healthcare marketers personalization can seem like an overwhelming topic. Sensitive topics and privacy concerns can add friction to the process. And it can be difficult to implement and operationalize the conversion points that tell a digital marketer what success looks like.

Whether you’re considering your first steps into personalization or are experiencing challenges further along your personalization journey, this webinar will give structure to the various approaches to personalization and demonstrate how to identify the tactics that have the most potential to deliver value.