Скачать или смотреть What Are the Three Types of Trust Signals?

"Trust signals," broadly defined, are evidence points that inspire confidence in your business online. They are important because if people don’t trust you, they probably won’t buy from you, either.

There are three major categories of trust signals:

The first category is trust signals on your website that encourage visitors to complete a purchase or take an action. Website trust signals include testimonials from happy customers, or trust badges from companies like Norton or Visa to vouch for your website’s security.

The second category is trust signals that drive visitors to your website through inbound marketing. These trust signals include a positive mention of your company in the news, five-star reviews on industry review sites, or having an active social media presence.

The third category of trust signals is somewhat hidden. Your visitors may never notice them, but Google uses them to rank you in search results. These are SEO trust signals.These signals include the quantity and quality of links to your website from other sites, and how often your business’s name appears in search queries.

Every business that wants to grow should start by growing trust in all three of these categories of trust signals.

You can learn more about trust signals at TrustSignals.com.