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Initiated Project
Campaign, Exhibition, Workshop & Conference

In the past, the existence of graphic designers were rather undefined. People including clients didn't understand the role of a graphic designer. This effect the industry greatly. Thus, a team member came up with a question: "What would the society react if every graphic designer comes together in a protest and holds up a sign?"

Everyone at PRACTICAL designed a poster, on which reads "I am a Thai graphic designer", according to ones own style. Then the members photographed themselves holding up the poster and published these photos on online media. They promoted the project by calling out to fellow graphic designers to do the same. The reception was far better than the team had expected. At the end, 1,146 photos were submitted. Each piece reflected the style and creativity of each graphic designer.

The project went viral and brought about financial support from Asahi (Boonrawd Trading Co.,Ltd). Therefore, PRACTICAL was able to host an art exhibition "I am a Thai Graphic Designer " at Siam Discovery Shopping Center. In the making of the events poster, PRACTICAL invited graphic designers to come together in front of the shopping center and photographed them, which the designers are more than happy to participate. For all 9 days of the event, there are forums on graphic designers, workshops as well as live music. A lot of people joined and the event grasped the attention of every media. Thus, PRACTICAL achieved its goal in making people realize the existence of graphic designers. More importantly, the studio wishes to unite all Thai graphic designers together and liven up the industry. This activity also leads to the return of the Thai Graphic Designers Association (ThaiGa), which now manages a strong community of graphic designers

This work was crucial as it made a small studio become well-known as an activist who inspired major changes in the industry. The sentence "I am a Thai graphic designer" remains to this day in many peoples memory.