Why do we shop? And why do we think new is better?

Follow me on Instagram:   / louise.wears  
Visit my website to download my e-books: https://www.louisewears.com/

Link to the article from Patagonia:
https://www.patagonia.com/stories/fee...

Link to podcast episode: https://open.spotify.com/episode/6lVG...

Link to Vogue article:
https://www.vogue.com/article/in-defe...

Link to Signe’s YouTube channel:
   / @useless_dk  

Link to Christina’s YouTube channel:
   / @christinamychas  

Link to Alyssa’s YouTube channel:
   / @alyssabeltempo  

5 stages of fashion trends:
https://www.heuritech.com/articles/fi...

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When getting dressed in the morning, I have found myself thinking negative thoughts about stuff I use and love. I know that rationally I do have enough clothes. Yet when I get dressed in the morning, my old clothes just don’t make me feel like I hit the right spot.

Is there something wrong with the clothes? No, they fit. They are well taken care of. Most of my clothes are in good condition.

So, why don’t I want to wear them? And why do I want to buy new clothes? I did some research, and in this video I talk about what I found.