Скачать или смотреть How I Raised Myself from Failure to Success in Selling - Book Summary

Book Summary - How I Raised Myself from Failure to Success in Selling, by Frank Bettger

Amazon : https://amzn.to/4q1L1px

"How I Raised Myself from Failure to Success in Selling" by Frank Bettger is an insightful guide for anyone seeking to excel in sales. Bettger shares his personal journey from a struggling salesman to a successful one, offering practical advice based on real-life experiences. The book is structured as a series of lessons that Bettger learned throughout his career. Bettger emphasizes the importance of enthusiasm in sales, asserting that it is the key to engaging and persuading clients. He also highlights the necessity of understanding and addressing customer needs, maintaining a positive attitude, and continuously improving one's sales techniques. Bettger advises salespeople to plan their work and work their plan, stay organized, and keep a systematic record of their prospects. The author discusses the significance of honesty, sincerity, and building trust with clients, advocating for a personalized approach in dealing with each individual. He also stresses the value of perseverance, learning from failures, and constantly striving to improve skills. Through anecdotes and practical tips, Bettger's book serves as a motivational tool, encouraging readers to overcome setbacks and achieve success in sales by developing a genuine connection with clients and employing effective sales strategies.

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