8 Secrets To Virgil Abloh's Creative Genius

How did a T-Shirt get Virgil to Louis Vuitton? Discover Virgil Abloh's 8 guiding principles that paved his path to become Creative Director at LV.

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TIMESTAMPS:

0:00 Who is Virgil Abloh?
0:28 College
0:53 Creating without boundaries
1:50 On Retail Stores
2:16 Fashion as a story device
2:30 Debut Collection at Louis Vuitton
3:15 People categorize
3:24 Questioning
3:40 Off-White
4:03 Tourist vs Purist
4:59 Everything in Quotes
5:31 Deeper meaning
5:49 "Candle in an all-white gallery space"
6:02 Pyrex Vision
6:48 Baseline Cost vs Added Value
7:00 Go Back
7:18 "17 Year Old Version of Yourself"
7:46 Canons
8:30 Homogenization
8:50 Anti-perfect
9:21 "Domino effect"
9:40 Nike "The Ten" Collaboration
10:16 You have to be human
10:57 Build community
11:47 "3% Approach"
11:58 "Trojan Horse"
13:01 Have conversations
13:18 The godfather of streetwear
15:22 Mentors
16:13 Know history
16:45 Dadaism
18:14 The Renaissance
19:27 Streetwear
22:15 On the future...
23:12 Technology
24:32 Unrealized DAO project
25:04 Ownership in the information age
25:55 "Formal & The Formal"
26:47 Advice for the next generation
27:16 The future of design
28:29 The ultimate goal as a creator
28:59 In his own words...

#virgilabloh #fashion #streetwear

Virgil Abloh (/ˈæbloʊ/; September 30, 1980 – November 28, 2021) was an American fashion designer and entrepreneur. He began his own line of luxury streetwear clothing, Pyrex Vision, in 2012, and became the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013. Abloh was also the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021.

A trained architect, Abloh, who also worked in Chicago street fashion, entered the world of international fashion with an internship at Fendi in 2009, alongside American rapper Kanye West. Abloh assumed the role of Creative Director at Donda, West's creative agency in 2010. The first African-American to be artistic director at a French luxury fashion house when he joined LVMH in 2018, Abloh was named by Time magazine as one of the 100 most influential people in the world that year. Abloh's design aesthetic which bridged streetwear and luxury clothing was described as transformative by The New York Times. According to The Wall Street Journal, he reached a level of global fame unusual for a designer, and as an inspirational figure, according to the BBC.

By the end of 2018, an index of sales and consumer sentiment ranked Off-White as the hottest label in the world, surpassing Gucci. Virgil also partnered up with the Swedish furniture company IKEA to design furniture for apartments and houses as well as easy to carry tote bags with the word sculpture imprinted in the middle. The collection was named Markerad, which is a Swedish word meaning "clear-cut; crisp; pronounced", and was released in 2019. Virgil envisioned that the collection would include practical furniture featuring contemporary designs. In 2017, he was asked to design a new collection in conjunction with Nike entitled "The Ten" and he re-designed a variety of the company's best-selling shoes. Abloh worked towards fulfilling his vision for the IKEA collection by sketching out drafts of generic pieces of furniture, while adding his own aesthetics to the designs by using a doorstop to level out furniture items. Abloh worked on designs for chairs, coffee tables, beds, storage cabinets, mirrors, and carpets as part of his collaboration with IKEA. Abloh used quotation marks to convey detachment from society and social norms. During the rise in neo-nationalism in 2017 Abloh worked with conceptual artist Jenny Holzer to create a line emphasizing the positive aspects of immigration, cultural integration, and globalization. In December 2017, he worked with Holzer again to design T-shirts for Planned Parenthood in response to the Women's March on Washington.