Скачать или смотреть POWERFUL interview with Allen Adamson re. maintaining brand relevancy.

Colin Finkle talked with Allen Adamson about his new book, Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.

The market is shifting faster than ever, meaning the business models that brands are based on need to be constantly reevaluated to make sure they reflect the needs of customers. We all know examples of brands that have lost their relevancy, and it does not take long for them to lose their brand equity too.

Colin and Allen talk about
the power of collaborators
Joel H. Steckel, the co-author of Shift Ahead
questioning and critiquing ideas to make them stronger
sales and revenue being a lagging indicator
losing top talent first as the business starts to slip
the impossibility executing a business turnaround with low sales and lesser people
actively looking for changes in the market
being ready to see the truth
Domino's Pizza focusing on delivery time while the market was asking for better-for-you ingredients
Federal Express transitioning for delivery to finance
pace of change in the economy
maintaining a day one mindset
Uber's assumption the market won't change as their growing
actively breaking out of your bubble
observing vs. asking customers for feedback
business executives focusing on the future

Buy Allen's book:
https://www.amazon.com/gp/product/081...

Transcript on BMB: Brand Marketing Blog:
https://brandmarketingblog.com/articl...

Disclosure:
The link to Amazon is an affiliate link. Colin Finkle is paid a small commission if you purchase after clicking this link. Colin Finkle recieved a free copy of Shift Ahead in preparation for this interview.