Why Twitter and esports is like PB&J | Zach Mazzotta | The Industry Podcast Pilot

The pilot episode of The Industry, a new video podcast by Esports Insider! We're still working out the finer details and getting all the pieces put in place, but we wanted share this interview since its contents are timely.

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In this episode, Kerry interviews Twitter Gaming Partnerships Manager, Zach Mazzotta, about Twitter's role in esports discussions, Twitter Gaming's 2021 Year in Review report, and tools the platform has in the works for its creators.

Check out Twitter Gaming's 2021 Year in Review report - https://t.co/i8ZLZYSW4y

Host - Kerry Waananen -   / haekafae  
Guest - Zach Mazzotta -   / zchmz  
Video edit - Joseph Lu -   / ninjonglu  

00:00 Introduction
01:31 Zach's background in esports
04:34 Twitter's engagement & monetisation tools
13:31 Twitter Gaming's 2021 Year in Review Report
17:20 How Twitter tracks its own analytics
25:00 Japan's gaming tweeting habits
31:22 Creators' growth vs esports pros
36:00 Innovative content experiences on Twitter
43:50 Standout moments of 2021

#esports #twittergaming #onlyontwitter

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