Why Steve Jobs paid $250k for this logo?

Описание к видео Why Steve Jobs paid $250k for this logo?

This is a case study of how legendary designer Paul Rand presented the logo for NeXT computers to Steve Jobs.

See more of Paul Rand's work here: https://www.paulrand.design/work/
YouTube documentary on this project:    • Видео  

Interested in learning more about Branding?
Check out our course - https://www.flux-academy.com/our-courses
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