Скачать или смотреть Episode #7: Get. Keep. Grow. Strategies to Avoid Customer Turnover.

This week's conversation "Get. Keep. Grow. Strategies to Avoid Customer Turnover" will feature seasoned entrepreneur Nakia Melecio, current Entrepreneur in Residence at Georgia Tech and former regional director of SCORE Atlanta Georgia. Nakia has worked with over 700 startups worldwide, with more than 15,000 hours of classroom time working with entrepreneurs.

This week’s topic Get, Keep & Grow will discuss proven strategies to avoid customer turnover. Every entrepreneur must stay focused on building a sustainable client base for their business. This requires implementing a continuous evolutionary cycle to meet the needs of consumer expectations and cultivate customer loyalty.

Get: awareness and acquisition.
Keep: loyalty programs and quality service.
Grow: upselling, next-selling and cross-selling.

We no longer live in the world of the “we build it and they will come” model. Cultivation is required at every juncture of client relationship building. We must execute an infinity loop to get new customers, keep existing customers and grow services used by current customers.