Building a Brand in Education | Trust, Scaling & Challenges, EdTech, Gen Z | Ft. Manoj Nayak | TBC01

Welcome to the Inaugural Episode of The Branding Circle.

In the first episode, we have Manoj Nayak in conversation with Ankit Majethia. Manoj Nayak is the founder of Nayak's Tutorials, a leading education service institution, rendering educational coaching across Maharashtra and Gujarat.

Throughout the episode, he shares key lessons from his journey of over 24 years in the education industry.

We discuss his journey with Nayak's Tutorials, discussing the inception, branding, and expansion strategies that helped establish it as a trusted name in education. He shares his views on the importance of trust, building the right culture, and the challenges faced during expansion.

We explore the evolving relationship between technology and education, the role of AI, how to engage with Gen Z and Gen Alpha, highlighting effective marketing strategies and the influence of social media.

This episode is filled with practical advice and inspiration for entrepreneurs, educators, and anyone interested in tackling modern challenges. For more insightful podcasts, don’t forget to subscribe to our channel.

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Timestamps

00:00 Highlights
00:52 Introduction and gratitude exchange
3:39 The evolving younger generation
5:15 Inception journey of Nayak's tutorials
8:14 Importance of trust in the education industry
9:38 Advice for starting an educational institute
11:29 Strategies employed to build the brand of Nayak's tutorials
15:19 Realization of Nayak's tutorials as a brand
17:09 Strategies for expanding branches to different cities
20:53 Challenges faced during expansion
23:35 Importance of building the right culture
27:12 Is Edtech a competition?
31:21 Handling difficult times like COVID-19
33:02 Collaboration between technology and AI in education
37:14 Understanding and addressing the needs of Gen Z and Gen Alpha
39:51 Marketing approach for the current generation
43:45 Influence of social media and quality of content
46:25 Advice to budding entrepreneurs
49:57 Lessons learned from students
50:28 Lessons learned in the journey of starting and running Nayak's Tutorials
52:17 Conclusion

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