Скачать или смотреть GNC "Outside the Four Walls" Brand Strategy | Deep Dish CPG Ep.57

The "Deep Dish CPG" series will focus on deeper business musings and sets out to seek answers to possible future needed changes that will be caused by intersecting variables. This 57th episode covers the retail brand building strategy called "Outside the Four Walls" that the nutritional supplement specialty retailer GNC is currently using to gain more retail exposure while retracting its store count. It covers the history of #GNC and this strategy and also announces new partnerships with Dick's Sporting Goods, Albertsons, Hudson News, and 7-Eleven.

#retail #strategy

Medium Article -   / gnc-strategic-retail-partnerships  

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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

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