Скачать или смотреть The 2025 Outbound Playbook: Becc Holland Flips the Sales Script

In our latest Founders Only Podcast Episode, Becc Holland, Founder of Flip the Script, tears up the traditional playbook and reveals why most B2B outreach is falling flat in today's market. With her trademark no-nonsense data-driven approach, Becc dives into the critical mistakes that even seasoned sales teams make when trying to reach decision-makers, and offers a completely refreshed framework that's generating 3x response rates for her clients.

Learn how Becc went from struggling SDR to sales leadership, testing countless approaches before developing her revolutionary methodology. She breaks down exactly how she iterated through her MVP sales process, finding product-market fit with her unique approach that's now being adopted by top-performing revenue teams across the SaaS landscape.

In this episode, Becc provides actionable templates you can implement today to transform your outreach strategy. Whether you're building your go-to-market motion from scratch or looking to optimize your existing sales engine, Becc's insights will challenge everything you thought you knew about effective prospecting. Trust us – your sales team will be begging for this episode the moment it drops.

00:00 Intro
13:35 Understanding Fundamental Challenges in The Modern Sales Industry
28:40 Critical Sales Processes for Scaling Teams
32:52 Impact of AI on Cold Outreach Strategies
45:02 Essential Sales Metrics and Performance Indicators
49:54 Deep Dive Into Email Deliverability Best Practices
53:55 AI's Role in Scaling Content Creation
59:59 Maintaining Authenticity in Content Strategy
62:36 How Literature Influenced Business Perspective