Lunch #95: Belajar Dari Founder Brodo & Nah Project, Yukka Harlanda

An hour sitdown with Brodo's CEO, Yukka Harlanda, on the state of Indonesia's shoe industry. Unpacking reality and possibility. Managing expectation and pandemic. Balancing passion & profit. Truly an insightful 'lunch'. We are forever grateful for the wisdom. Hope it inspires you too. If you do, please pay it forward by sharing this episode on your social media.

TIMESTAMP

00:00 Intro
04:07 Realita Industri Sepatu Indonesia
14:57 Evolusi Identitas Brand Brodo
24:54 Modal 7 Juta, Kenapa Ngga Cari Investor?
33:46 Masalah Muncul Ketika Kebanyakan Funding
42:49 How Brodo Survive Through Pandemic
47:38 Playbook Bisnis Zaman Old vs Zaman Now
1:00:47 The Rise of The Local Shoes Brand
1:07:39 Di Balik Brand Sepatu Lokal yang Dipakai Pak Presiden
1:11:12 Brodo’s Branding For Tomorrow
1:24:03 Sustainability Fashion in Shoes Industry

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