Скачать или смотреть Fireside Chat: FMCG Trends in India with Rajneet Kohli, CEO & ED, Britannia Industries Ltd.

In this insightful fireside chat, Dr. Hitesh Bhatt sits down with Rajneet Kohli, CEO & Executive Director of Britannia Industries Ltd., to explore the remarkable growth and transformation of the FMCG sector in India. They delve into key trends shaping the industry, consumer behavior, the role of technology, and the evolution of Britannia's brand strategy over the years.

Key Discussion Points:
1. Five Emerging Trends in FMCG:
• The convergence of rural and urban growth.
• The significant contributions of the North and West regions.
• The rise of digitalization, opening new avenues like digital marketing, e-commerce, and D2C brands.
• The shift towards premiumization.
• The increasing focus on Indianization.

2. Differentiating Consumer Behaviour and Consumption Patterns:
• The similarities between rural and urban consumers.
• Rural consumers prioritize value, reliability, and community relationships.
• Urban consumers are driven by convenience, innovation, and personalization.

3. Role of Technology in Digital Transformation:
• The evolving consumer world and how Britannia stays "100 years young."
• Britannia's impressive reach, selling 20 billion packs per annum, equating to one pack for every Indian every month.
• Embracing technology through QR codes for dietician consultations on World Diabetes Day, chatbots, and AI-enabled personalized diet plans.

4. Evolution of Britannia's Brand Strategy:
• The importance of earning consumer trust daily.
• Ensuring quality across 90+ plants.
• Utilizing social listening to understand customer desires.
• Focusing on premiumization, Indianization, and health and wellness.

Join us as we uncover the strategies behind Britannia's enduring success and the dynamic changes within the FMCG landscape in India.

About Retailers Association of India:
Retailers Association of India (RAI) is the unified voice of Indian retailers. RAI works with all the stakeholders for creating the right environment for the growth of the modern retail industry in India. It is a strong advocate for retailing in India and works with all levels of government and stakeholders with the aim to support employment growth and career opportunities in retail, to promote and sustain retail investments in communities from coast-to-coast, and to enhance consumer choice and industry competitiveness.