Скачать или смотреть Building Amazing Customer Experiences Through Gift Giving

In this video, I answer a question from Tori, a new gym owner, about using swag and gift giving to enhance the customer experience.

I discuss the importance of recognizing and rewarding customers who complete a 12-week hybrid membership program. I suggest giving personalized certificates or tokens of completion to create a sense of accomplishment.

Additionally, I recommend giving swag to new members as a gesture of appreciation and to build reciprocity.

By implementing these strategies, gym owners can strengthen customer relationships and increase member retention.

00:00 - Introduction and Tori's question
00:53 - Derek's response and suggestions
01:41 - Recommendation of the book 'Giftology'
02:41 - Using gifts to build reciprocity
03:41 - Creating a sense of completion with swag
05:07 - Considerations for the cost of swag
06:02 - Giving swag to new members
06:43 - Building a meaningful customer experience