Скачать или смотреть Why Targeting "Lookalike Audiences" Will Get You Roasted 🔥

Think sounding like a legend means you should target their fans? Think again.

In this video, we discuss why the concept of the "lookalike audience"—created by social platforms and tech bros—is often a trap for real artists.

The hard truth: If you sound like Prince and you target Prince's die-hard fans, they aren't going to embrace you—they're going to roast you.

The Solution: Instead of trying to convert another artist's fanbase, you need to find listeners who are in "discovery mode". You need to reach people who are actively looking for new music, whether that's new pop, experimental, or hip hop.

Stop looking for lookalikes and start looking for listeners who are ready to be sold on a new journey.

#MusicMarketing #IndieArtist #MusicBusiness #SocialMediaStrategy #MusicDiscovery #FanBase #SourceAUDIENCE