Скачать или смотреть AI in 2025: 4 Key Trends Shaping Business Outcomes - Insights from Evident

I can’t get enough of Evident and their AI analysis. They don’t waste words which I really appreciate.

“The 4 use case trends for 2025” is more of the same from Alexandra Mousavizadeh, Annabel Ayles (Shepherd-Barron) and all the other Evident rockstars. Excerpts below.

1: Start with a business outcome and work backward to AI vs starting with AI and trying to find a problem to solve….

“Success is still what you make it: Just 23% of use cases were connected to a measurable outcome. Of these, the vast majority (75%) contributed to efficiency gains, while just two of those reported concrete metrics on revenue gains:”

Morgan Stanley'sAI assistant to wealth managers doubled human referrals to financial advisors.”

"HSBC's credit card optimization system in partnership with FICO provided a 15% uplift in monthly credit card spend.”

2: People using AI might be a solid leading indicator but ultimately it’s all about the measurable AI enabled outcomes generated, that can be quantified and tracked.

“They’re not looking in the right places. The measure of adoption isn’t whether employees or companies say they’re using it or not – much as our Index has shown that companies that embrace AI tend to be forward-leaning and more successful.”

“The way to know whether you’re adopting AI is to understand – and quantify – how it’s helping your business. Broadly speaking, that’s ROI: the return on the billions that businesses have spent building and running AI teams and infrastructure. In the coming year we’ll all have to clarify how best to measure this return.”

3: Never ever forget the magic of compounding, especially when it comes to AI and the leverage inherent in Compound AI Systems aka Intelligent Applications.

“Bank leaders will also have to recognize and factor in that return on AI investment compounds over time as teams develop new ways to integrate the technology."

"The most successful organizations will treat AI implementation as an ongoing journey of measurement, refinement and optimization.

I"n 2025 and beyond, the conversation needs to shift from 'Who's using AI?' to 'Who's using AI effectively?'"

“We’re currently creating a private benchmark to enable banks to compare (on an anonymized basis) where they’re extracting value and how they’re quantifying that value."

"Stay tuned for more on that in the coming weeks.”

Evident had me at “private benchmark”... 🏆 🏆 🏆