Скачать или смотреть Mistake 2: Saying the Wrong Thing

Not only does your marketing have to talk to the right person, it has to say the right things to that person. When you say something that fails to connect with your target customer, I call that a failed "Message to Market Match."
Another key mistake many make involves the language used in the marketing. When you focus on a specific group of people, you are able to tap into the vocabulary they use everyday.
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Here is the first Mistake of Why Marketing Fails?
   • Mistake #1  Marketing to the wrong audience  

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