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Peter Vahlefeld’s paintings grapple with reflections over marketing strategies in art. He has recognized that works of art in our culture inevitably are reduced to the condition of commodity. What he does is to short-circuit the process and start with the commodity. Peter Vahlefeld overpaints readymade images like advertisements of international galleries, museums, and auction houses. The overpainted printed matter will then be digitalized and reworked on the computer, before being blown up, rendering the three-dimensional overpainting as a two-dimensional background for the new painting on canvas. The result is a multilayered composition in which figure and ground seem to continually shift between the analog painting with acrylics and oil, and its digital counterpart. This method is predicated upon the crossover of painting, printing and collage, and draws it actuality from the collision between the visual codes of mass media and the subjective traces of painterly expression. Unlike on the computer, where the functional logic is based on described rules, the material on canvas becomes the topic as a sequence of actions.